Clear and inviting

As E was finishing and proofing the rework of her virtual assistance website this weekend, we got into a discussion of clear messages. In fact, one of the reasons for the rework was that she wanted to be clearer about the kinds of clients she wants to attract into her VA practice.

The more I thought about it, the more I could see how the Law of Attraction (or Leonard’s 28 Principles of Attraction, which you can read about here) applied.

Because words are so very important—and here I have to agree with my friend Dawn—they often are a proxy for you. In other ‘words’, words sometimes have to stand in for you, as you can’t always be there in person. If you are seen or experienced or perceived through your words, well, your words should be thoughtful, meaningful, sometimes concise, sometimes precise, but most of all reflective of who and what you are. I like to write, so (I think) I’m getting better at crafting my words so they’d be okay to stand in for me if I wasn’t there. This is in part what blogging is about, or for that matter, many other forms of online presence.

If my logic—while not fully spelled out or argued in this brief post—is sound, it follows that reflective, personalized, clear writing should be more inviting. Such use of words should draw the reader in; it should make her feel you’re there in person, speaking to her. The voice you use should be the authentic voice you’ve worked to develop, and it should stem from an authentic you.

In revising her site, E has worked hard at crafting her message so as to “invite in” her ideal clients. The Law of Attraction being what it is, I think she’s onto something. This work in progress is almost ready to hit cyberspace, and I’m looking forward to see how finely she has re-tuned her messages.

Comments

[Laura Allen]

Wow! Rob now this is attractive writing and I absolutely felt invited in. Like we were sitting on your chesterfield chatting together. Your writing always feels authentic and your are a unique wordsmith. I can't wait to see E's new site and will look for your update!