Marketing – It's On and Off Again

I am always interested in marketing articles and blogs. I was reading this one recently by Small Business Trends which talks about the constant problem that small business owners face of having an on and off relationship with our marketing activities. I believe this is extremely pertinent for us as VAs as we naturally undertake marketing activities while we are in the process of building our practice and attracting clients, but once we are full we easily ignore our marketing, because time does not permit that we can continue with our marketing activites. But of course what is clear is that as partnerships end, then we need to get back into the marketing groove.

So continuous marketing includes:

• Email signature advertising your business what you do and, of course, your contact details
• Blogging
• Regular Ezine

Have a read of the article at Small Business Trends, here it is again.

Let me know what you think and share what other good ideas for continuous marketing that is really easy to do even when your practice is full.